Stores will generally offer their merchandising discounts in terms of manufacturer's suggested retail price (MSRP). If you can buy furniture that is 35-50% off MSRP, this is considered a good deal. Even if you do not see a discount, do not be afraid to ask for it. Stores are in business to make money. While they are not in business to give things away for free, you can never tell when you might strike gold.